Cosmetic Package Design Considerations

Cosmetic packages include inner (container) and outer design product copy, several parts, each part by a special department responsible for, packaging by the procurement staff articulated by the cosmetic industry design, and the copy is by the filing department and the planning department to complete the work together, can be seen that cosmetic packages are particularly important. Equation: finished cosmetics = outer packaging content ware liquid, creamy cosmetics and cream packaging packaging types and quantities are many, there are also many new packaging styles, mainly: various shapes and sizes of plastic bottles, plastic bags, composite film bags, glass various shapes and sizes of bottles, including wide-mouth bottles and narrow-mouth bottles, generally used for cosmetics or volatile, easy to penetrate, containing organic solvents in the packaging of cosmetics, such as Hair dye, perfume, etc., toner and other packaging, these are the inner container, there are also many forms of external packaging, such as colour printing and other processes of the carton and plastic box.

As a packaging designer or developer, you should understand the performance characteristics of Cosmetic Packaging Materials, be familiar with the moulding method and processing technology of containers, and master the technical structure design and artistic modelling design methods. Good appearance ideas will be limited by the material, structure, process and other conditions and can not be achieved, or the actual processing costs will be significantly increased, or produced can not be filled in the production line, or the processing difficulty is too large to produce a wide range on. As a design, in the design process need to fully consider the use of the environment, circulation and compatibility with, and on this basis the scientific design of containers, structures, materials and manufacturing processes. Perfect design verification means.

Cosmetic packaging materials are not only containers, but also outer boxes, inner boxes, labels and some auxiliary tools. Especially, the packaging materials of skin care products are very different from each other due to different materials and shapes. Therefore, the choice of cosmetic packaging materials is very important in OEM processing. Good cosmetic packaging materials to enhance the image, enhance the grade, ‘at first sight’. Customers in the confirmation of OEM production and processing manufacturers at the same time, we must attach great importance to the procurement of cosmetic packaging materials, and strive to track the entire production process, to do ‘market pre-study, process pre-judgement, risk pre-control’, to ensure that ‘the quality of the guaranteed, the schedule can be met’, ‘on time, the service is very good’. ‘Punctual and good service.’

Specifically, as an OEM customer, while considering the cost, but also consider the market expectations, control of cosmetic packages, from the outer box to the inner box; from the container form to the label copy; from the style of positioning to the risk of transport; outsourcing, etc. to be considered comprehensively, co-ordination, to ensure that the structure is reasonable, good entity. Some customers only consider the container, do not care about outsourcing, especially the geographical situation, transport situation, etc., without integrated consideration, resulting in a good product, the appearance of the product is not good, damage to the overall image of the product, resulting in the loss of customer benefits.